Woocommerce membership contentproiecte

I'm seeking a content writer skilled in creating engaging website copy tailored to a senior audience (56 and above). The primary aim of this content will be to educate and inform. Therefore, the ideal freelancers should: - Have previous experience writing senior-friendly, informative content - Demonstrate an ability to make complex concepts easily understandable - Show a keen understanding of topics of interest to the senior demographic Content will largely be educational, so the ability to research, synthesize information and present it in a reader-friendly format is essential. Also, the writer needs to be sensitive to the challenges seniors face when online, such as readability and comprehension issues, hence, clarity and ease of navigation should be ke...

I'm looking for a skilled content creator to curate and craft content for a fan information page dedicated to Euro 2024. The ideal candidate should be able to: - Provide a comprehensive and detailed schedule and fixtures for the tournament. - Develop engaging and informative team profiles and player information. - Create a formal and informative tone throughout the content. - Update the content as significant events unfold. Experience in sports writing, content creation for information sites, and a deep understanding of soccer (football) would be a significant advantage. The ability to present complex information in a clear and concise manner is crucial.

I require a skilled WooCommerce expert to integrate Wocommerce Razorpay as a payment option for my Eduma theme-based website. The objective is to streamline the payment process for customers taking Learnpress courses. Key Requirements: - Setup Razorpay Payment Gateway: Prior experience with Wocommerce Learnpress integration is a must. - Eduma Theme: Familiarity with this theme and prior experience working on it will be an added advantage. - Checkout Optimization: Implement a smooth one-step checkout process to enhance user experience. Please note that I do not require any additional checkout options like gift wrap services or charity donations. Primarily, the task involves setting up WooCommerce payments for Learnpress courses using Razorpay, ensuring a seamless transacti...

...-Design the course using illustrations, charts, pictures, graph and course format and implement assessments and quizzes that align with accreditation requirements. -Ensure all course materials adhere strictly to the standards set by the accreditation body. -Collaborate with subject matter experts to ensure content accuracy and relevance. -Update and revise course content based on feedback or changes in accreditation standards. Requirements: -Proven experience as a technical writer, training content developer, or e-learning course developer. -Fast to deliver, ability to work under pressure and respect deadlines. -Familiarity with fitness industry standards and accreditation processes. -Strong ability to write clear, concise, and informative instructional materials....

Looking content write for longterm write content for SEO

...design updates, functionality improvements, and content refreshing. 1. Design Changes: - Logo and Branding: The task involves updating our existing logo and brand elements to create a more modern and dynamic look. 2. Functionality improvements: - Site Search Feature: We are looking to enhance our website's search function to provide a more intuitive and smooth experience to our users. 3. Content Updates: - Your role will involve refreshing our web content to align better with our revamped branding, ensuring clarity, engagement, and improved SEO. An ideal candidate should have solid expertise in PHP development with a proven track record in bringing design innovations, enhancing user-focused features, and updating web content. Efficient a...

I am on the hunt for a creative and enthusiastic TikTok Content Coordinator. My aim is to post daily content primarily intended for young professionals (18 to 40). Key Responsibilities: 1. TikTok Expertise: In-depth knowledge of TikTok's platform, trends, algorithms, and best practices. 2. Previous experience in social media management or content creation, with a focus on TikTok. 3. A portfolio of successful TikTok videos with a track record of high engagement and virality. 4. Experience using TikTok analytics tools to track performance metrics and optimize content strategy. Ideal Skills and Experience: - Experience in content creation and social media platforms, especially TikTok. - Understanding of the TikTok algorithm is an advantage. Your rol...

I'm seeking a talented designer to create an engaging and compelling A+ content for my SAT book on Amazon KDP.

I have a PDF document that needs textual modifications. The language of the PDF is English and i need it on German. I Require: - Ability to understand and modify texts in English and German. - Familiarity with PDF editing tools. - Attention to detail to ensure that no mistakes are made during the editing process. - DONT MAKE IT 1 to 1 the same, use a little bit a other Design!!!!!! Having prior experience in PDF editing, especially in German, is preferred. I'm looking forward to your proposals.

...digital marketer who can help me with search engine optimization (SEO) and content marketing for my brand. The ideal candidate will also have experience with social media advertising, particularly on Facebook, Instagram, and WhatsApp. Key Responsibilities: - Implement on-page and off-page SEO strategies to increase website traffic and improve search engine rankings - Develop and execute a content marketing plan focused on generating leads and improving brand awareness - Utilize social media advertising to create engaging campaigns across Facebook, Instagram, and WhatsApp The successful candidate will have a proven track record of growing website traffic, generating leads, and boosting brand awareness through SEO, content marketing, and social media advertising. A...

I'm experiencing a series of issues on my website that are affecting its performance and user experience. • First, there are broken links and slow ...affecting its performance and user experience. • First, there are broken links and slow loading speeds that need to be addressed. • Second, I'm encountering various errors. These manifest as error messages, broken functionality, and incorrect display of content. • The majority of these problems are concentrated on the homepage. The ideal freelancer for this project will have strong experience in website troubleshooting and performance optimization. An expert understanding of how to identify and rectify broken functionality and content display issues is needed. As well, knowledge in improving...

... I'm looking for an experienced content creator to develop engaging video and photo content for my new startup. This content will be vital for our brand's online presence and to explain our services to potential customers. Key Requirements: - Creation of both video and photo content - Primary goal: to effectively explain and showcase our products - You'll need to create videos of actors reviewing and explaining our services - You’ll need to have good content ideas to create Ideal Skills: - Strong portfolio of video and photo content creation - Experience in producing content for startups - Ability to write engaging scripts for actors - Proficiency in video and photo editing software Please provide examples of your...

I'm looking for a ...craft high-converting content for my website, which is aimed at selling services. The content needs to appeal to a broad audience inclusive of all demographics. Key Responsibilities: - Develop engaging and persuasive website content that effectively communicates the benefits of our services - Ensure the content is SEO-friendly and aids in our website's visibility - Implement a design that enhances the user experience and promotes conversions Skills & Expertise: - Proven experience in copywriting and web content creation - Strong understanding of SEO and how to incorporate it into content - Web design experience preferred - Ability to create content that resonates with a wide range of audience profiles - A...

I am looking for a knowledgeable and experienced WIX professional to assist with following tasks on my website: - Insertion of text and images on 1-5 pages - Creating a pop-up that appears upon clicking These two tasks are vital for the smooth functioning and improved user experience on my WIX site. Ideal Candidate will have: - Prior demonstrable experience with working on WIX platform - Understanding of creating effective, non-disruptive pop-ups - Excellent grasp on placement and formatting of text and images for optimal UX Looking forward to your interest and proposals.

Muy buenas noches, estoy buscando un experto en WooCommerce para que me desarrolle una tienda con un diseño moderno, la tienda debe ser conectada a los servicio de Printful. Para esta tienda solicito Un diseño moderno en la tienda Conectada al servicio Printful Sistemas de Facturas creados Unico servicio de pago via Tarjeta de Debito o Credito Todos los servicio que necesite para que la tienda funcione en su totalidad a la mano de Printful Solo sera esos terminos que pido, ya que yo sere el que agregue los productos a la tienda. Entonces basicamente seria rapida la creacion de la web ya que no necesita rellenar la tienda con ninguna informacion, solo hacer que la tienda funcione en su totalidad en los cobros, puede dejar algunos ejemplos solo para el relleno, yo d...

...need of a professional who can help refine my 5,000-10,000 word ebook for adults. The ideal candidate will be able to perform both content editing and proofreading. Key requirements: - The content needs to be restructured and fine-tuned for clarity and flow. I need help ensuring the overall structure of the book is engaging and logical. - A thorough proofreading pass is required for grammar, spelling, and punctuation. The ebook should be polished to a professional standard. Ideal skills and experience: - Proven experience in content editing and proofreading, particularly for non-fiction books. - Understanding of adult audiences and the ability to tailor content to their needs. - Strong eye for detail to catch and correct errors in the text. - The abilit...

I'm in search of a skilled mark...skilled marketer in social media management and content creation, solely focusing on my Facebook and Instagram platforms. Your task would entail: • Creating and managing engaging content for said social platforms. • Developing blog posts and videos that are relevant, exciting, and valuable for our audience leading to more traffic and larger customer base. Our ideal freelancer has substantial experience in utilizing Facebook and Instagram for marketing purposes. You'll also need proven capabilities as a content creator, specifically in producing blog posts and videos. Demonstrated skills in driving customer engagement through these platforms will also be needed. An understanding of our brand and audience will be es...

I'm seeking a knowledgeable social media expert to focus on enhancing brand awareness on Instagram. - Role: The candidate will be in charge of creating and posting captivating images and videos. - Skills and experience needed: Ideal candidate should have prior experience in social media content creation especially for Instagram with proven track record of increasing brand awareness. - Objective: The primary goal of this marketing campaign on Instagram is to increase brand awareness, so a successful freelancer must be well versed in attracting and retaining attention on this platform. I am excited to see the creative and innovative ways the selected individual will accomplish this for my brand.

...discussion threads, replies, likes/dislikes, and the ability to report inappropriate content. Encourage a sense of community and engagement among users. Blog for Industry Insights: Include a blog section powered by Laravel, where you can publish informative articles, news, and updates related to the ride-sharing industry. This can include tips for drivers to maximize their earnings, rider safety guidelines, and insights into new features or promotions offered by Uber and Lyft. Allow users to subscribe to your blog and receive notifications for new posts. Encourage user engagement through comments and sharing options. E-commerce for Driver Accessories: Integrate a robust e-commerce platform, such as WooCommerce or Shopify, to create an online store for driver accessories....

Proyecto: Plataforma marketplace C2C en Costa Rica. Para trabajar con la tecnología de WooCommerce y Dokan, es importante tener habilidades en **desarrollo web**, **programación**, **diseño de UI/UX* Me gustaria encuentrar a profisionales de lengua Espanola o Portuguesa. ============================================================================== Projeto: Plataforma Marketplace C2C na Costa Rica. Para trabalhar com a tecnologia WooCommerce e Dokan, é importante ter habilidades em desenvolvimento web, programação, design UI/UX. Gostaria de encontrar profissionais de língua espanhola ou portuguesa.

Owning an established business, I am seeking experienced professionals who can expertly setup the Woocommerce Dokan () multivendor platform on my existing website. The platform has already been installed, along with plugins and Elementor Pro. I require competent assistance to transform it into a fully functional, subscription-based website for vendors. Key Functionalities: • Subscription Management: Ensure the site effectively sells subscriptions to vendors. • Vendor Product Management: Enable vendors to efficiently manage their products. • Payment Processing: The platform should facilitate smooth payment processing. Design Requirements: The website should adhere to a clean and minimal design aesthetic and responsive. Developers need to consider both Engli...

I need a WordPress website developed with specific features and functionalities. The ma...driver accessories such as phone mounts, dashcams, and other items that may be useful for drivers. Please note that you may need to use appropriate APIs and integrate them into your WordPress website to fetch real-time fare estimates from Uber and Lyft. Additionally, consider using a suitable forum plugin for WordPress to create the discussion platform and a popular e-commerce solution like WooCommerce for the online store. Feel free to reach out if you have any further questions or need additional clarification on the project requirements. I look forward to hearing your proposals and working with you to create a successful and engaging WordPress website for fare comparison and ride-sharing di...

I need a WordPress website developed with specific features and functionalities. The ma...driver accessories such as phone mounts, dashcams, and other items that may be useful for drivers. Please note that you may need to use appropriate APIs and integrate them into your WordPress website to fetch real-time fare estimates from Uber and Lyft. Additionally, consider using a suitable forum plugin for WordPress to create the discussion platform and a popular e-commerce solution like WooCommerce for the online store. Feel free to reach out if you have any further questions or need additional clarification on the project requirements. I look forward to hearing your proposals and working with you to create a successful and engaging WordPress website for fare comparison and ride-sharing di...

We are in need of a creative and knowledgeable content writer who can utilize copyright-free AI generated contents based on the following titles topics (see image) We want some content to be edited manually to insert and optimize based on the keywords for each topic. Blog posts and Articles with an advanced comprehension of Business Lending and Finance.

I'm on the lookout for a well-versed WordPress developer, proficient in WooCommerce and Google's PageSpeed Insights. The fundamental objective of my project is to optimize the performance of my e-commerce site selling digital products. Key Tasks Include: - Ameliorating overall performance and loading speed of Home Page - Optimizing Product Pages for quick and effective loading - Streamlining the Checkout Process, ensuring a seamless user experience. - Holistic enhancements in all aspects related to WooCommerce, including payment methods. The ideal freelancer for this job should have formidable experience with WordPress and WooCommerce, a proven track record of improving website performance using PageSpeed Insights, and a comprehensive understanding of e-c...

...listings and managing their subscription. I will also need your help customizing some of the theme design, such as page layout & UI, header, footer, and branding. I'll need some better functionality such as an improved search bar and updated filters. Will also need you to deploy to my domain with SSL. Ideal freelancers should have experience in developing ecommerce platforms, SEO optimization and membership systems. Knowledge of the latest business plugins would be an added advantage. You should have a portfolio showcasing your creativity and ability to develop professional Wordpress websites. Preference will be given to those that have good UI/UX design skills. With your expertise, I hope to build a site that will effectively engage and convert gig workers and local s...

...is to elevate a prebuilt Porto/WooCommerce theme, ensuring that it fully embodies our brand's energy through our chosen colour scheme and visual elements. Overview: Role: Freelance Web Designer Scope: Customize a prebuilt website to reflect our brand's aesthetic, leveraging the installed Porto theme. Industry: Fashion/Retail Responsibilities: Apply our brand's colour scheme to the website, ensuring consistency across all design elements. Tailor or design page layouts that captivate and engage our target audience, upholding the professionalism of the Porto theme's standards. Skilfully use WooCommerce to provide straightforward and intuitive navigation. Qualifications: Demonstrable experience in web design with a portfolio of work on WordPress and ...

I need a WordPress website developed with specific features and functionalities. The ma...driver accessories such as phone mounts, dashcams, and other items that may be useful for drivers. Please note that you may need to use appropriate APIs and integrate them into your WordPress website to fetch real-time fare estimates from Uber and Lyft. Additionally, consider using a suitable forum plugin for WordPress to create the discussion platform and a popular e-commerce solution like WooCommerce for the online store. Feel free to reach out if you have any further questions or need additional clarification on the project requirements. I look forward to hearing your proposals and working with you to create a successful and engaging WordPress website for fare comparison and ride-sharing di...

I am seeking a freelancer with proficiency in Adobe Illustrator for a quick project. The task required is the modification of the text content in an existing file. I will provide you with the exact text content that should be included in the file. Key Skills and Experience: - Mastery of Adobe Illustrator - Attention to detail - Experience with text-editing in Illustrator I look forward to your proposals. Let's refresh this design together!

Need to copy the design/content from my WordPress site to www.primepointpayments.com. I own both websites and urls. Everything will be the same except the logo and company name within site.

I'm looking for a skilled Twitter Social Media Manager who can help me scale my sports betting account. The ideal candidate should be able to: - Create daily content for the account, including text updates, image-based posts, and video clips. - Manage the account effectively and efficiently, ensuring growth and engagement. - Implement scaling strategies to help grow the account further. Experience in the sports betting niche, as well as knowledge of social media management and content creation are a big plus. The successful candidate will be able to work independently, have a creative and results-driven mindset, and be able to adapt to the fast-paced and dynamic nature of the Twitter platform. Our product is a platform similar to or Bloomberg, but specifically f...

I'm looking for a professional to scrape website content for market research purposes. Key Responsibilities: - Scrape content from specific websites Ideal Candidate: - Experience with web scraping tools - Proficient in data extraction and analysis - Able to deliver a detailed data set suitable for market research The project requires a one-time scrape and the data extracted should be relevant and comprehensive for market research purposes.

Quiero mejorar la parte de diseño de nuestra web y op...página nueva presentando productos diferentes como por ejemplo un producto Ryder y otro de membresía. Son productos destacados que aparecerán como producto en woocommerce pero que deben tener una landing dedicada. 3. Nos gustaría mejorar el diseño del apartado de cuenta de usuario. 4. Mejorar el diseño del apartado de "Malos Golfistas Challenge", de FAQ y de contactos 5. Modificar el pié de página 6. Crear un blog para poder publicar noticias o presentar nuevos productos 7. Mejorar y crear mensajes de bienvenida para clientes, cambiar diseño de justificantes de pago, crear una newsletter para clientes. 8. Conectar el woocommerce con Fa...

I'm looking for someone who can guide me in making specific updates to my website. The changes largely involve the content and text of both my homepage and product descriptions. I would appreciate assistance on: The website is at - Teaching me how to skilfully replace text and adjust images. - Guiding me on how to make my content clear and concise. - Tutoring me on adding SEO-friendly keywords to my content. Ideal freelancers should be proficient in website editing, particularly focused on content and image adjustments. A deep understanding of SEO is crucial, and excellent teaching skills are also paramount. The ultimate goal is to equip me with the skills to perform future updates independently. A friendly and patient approach to coaching is highly appr...

...talented Italian copywriter and author to create informative content for my business website, specifically tailored to engage business professionals. Specializing in crafting compelling narratives, this job requires a high level of fluency in Italian and an understanding of business lexicon. Key Responsibilities: - Generate compelling and coherent website content in Italian - Apply knowledge of business terminology and trends to content creation - Design content to engage our businesses target audience of professionals Skills and Experience: - Proficient in Italian language - Strong copywriting and editing skills - Previous experience writing for a business-oriented audience - Ability to produce clear, concise, engaging content - Awareness of curr...

I'm in need of a skilled WooCommerce developer who can help me build a high performance online store. The job is to ensure every aspect of the website is optimized for speed and efficiency. Key Requirements: - Implement product search and filtering functionalities to enhance user experience. - Set up a seamless shopping cart and checkout process for customers. - Integrate Shiprocket for efficient shipping services. - Incorporate a secure and reliable payment gateway. - Make performance optimization a top priority for the site. Ideal Skills and Experience: - Expertise in WooCommerce and WordPress development. - Proven experience in customizing and optimizing online stores. - Prior experience with Shiprocket or similar shipping integrations. - Strong understanding of dif...

I have a woocommerce website to sell digital courses. My mail chimp account is integrated with my website .I want someone to make successfull campaigns and generate revenue.

I'm looking for a skilled writer who's well-versed in writing engaging social media content. This content will primarily be for our Facebook profile. Key Requirements: - Strong writing skills: The writer should be able to craft compelling content that resonates with our target audience. - Familiarity with Facebook: Prior experience in writing for Facebook or managing a Facebook page would be a plus. - Creativity: The ability to come up with unique and innovative content ideas is crucial. - Understanding of Social Media: A solid comprehension of what type of content performs well on social media. The ideal candidate should be able to help us create quality content that drives engagement and boosts our brand visibility. Prior experience i...

I’m seeking an experienced video creator to develop engaging YouTube content for ai based crypto project which merges both live-action and animation. The final product must: 1. Be less than 5 minutes in duration, captivating the audience throughout the short timeframe. 2. Combine live-action and animation seamlessly. A background in both types of video production is highly appreciated. 3. Appeal to an adult target audience. Therefore, a mature and refined style is necessary. Target audience - crypto investors traders Previous work with live action-animation hybrid content and familiarity with adult viewer preferences will suit this project well. All script, video reference points, and documents will be supplied. However, creative input is valued.

I'm looking for a skilled writer who's well-versed in writing engaging social media content. This content will primarily be for our Facebook profile. Key Requirements: - Strong writing skills: The writer should be able to craft compelling content that resonates with our target audience. - Familiarity with Facebook: Prior experience in writing for Facebook or managing a Facebook page would be a plus. - Creativity: The ability to come up with unique and innovative content ideas is crucial. - Understanding of Social Media: A solid comprehension of what type of content performs well on social media. The ideal candidate should be able to help us create quality content that drives engagement and boosts our brand visibility. Prior experience i...

...talented script writer to develop a script for a desktop application focused on content management. Key Points: - The script should be engaging and compelling. It has to be tailored for desktop applications, keeping in mind the medium's characteristics and audience. - The target software is a Content Management System (CMS), hence the script should be easy to understand and navigate for users who are managing content. - The script has to be designed for software, not a movie or a play. This means it needs to be technically detailed and efficient for users. Ideal Skills and Experience: - Prior experience in script writing in the software industry, especially for desktop applications. - Understanding of Content Management Systems (CMS) and their functio...

I require a versatile content writer to produce a variety of content types for me. I need: - More than 10 pages of website content. This will be for a new website, so it's essential that the writer is able to help me create a professional image for my business. - Blog articles that have a primary goal of promoting my products or services. The writer should be able to create engaging content that not only attracts readers, but also encourages them to explore the products and services being offered. Ideal candidates for this job should have prior experience in writing website content and blog articles. Being able to understand and convey the tone of each content type is crucial. Knowledge of SEO practices and experience in creating content...

...will be experienced in curating and creating engaging content around this specific niche, ideally with a background in finance or real estate, as well as optimization of the cotenant Your main responsibilities will involve: Optimization of the content and channel -Content Creation: Producing engaging and educational content which sheds light on the nuances of commercial lending for commercial properties. -Channel Growth: Implementing strategies to help grow the channel and extend its reach. -Community Engagement: Responding appropriately to comments, building a loyal and engaged viewership. Preferred Skills: Channel Optimizing skills -Experience managing YouTube channels -Ability to create clear, engaging and educational content -Experience ...

...update the staging site with the latest copy of the production and update the plugins and theme as well as the PHP version and here is the result. Updating the Pro theme have broken the existing layout of the pages and will need an overhaul of the child theme to match the new parent theme version when it comes to the structure. Updating the PHP version to 8.2 have generated and error on the WooCommerce collapsing categories pro plugin. I am not sure if this plugin is still maintained for the only review that it had was way back 2016. The last post on their twitter account is way back in 2021. This plugin needs to be updated to match the requirements of PHP 8.2 before we can update the PHP version on the server. - update: I already have updated the plugin codes to match the requ...

I ...provide text content for my website. The specifics about the website's purpose were not provided, but the generated content should be flexible and adaptable to a variety of uses - such as promoting products or services, information sharing, or product selling. Ideal Skills and Experience: - Great creativity and understanding of various website content requirements. - Proven experience in creating text content for websites. - An ability to align with the overall vision of the website. What I Would Like to See in Applications: - While I haven't specified, it would be great to know more about your past work, your unique experiences, or if you have a detailed proposal for the project. Please only apply if you feel confident in creating engaging, ...

**Project Description:** Hello, I am seeking a skilled contractor to develop a website using a purchased template. The website will be based on WordPress, WooCommerce, and Elementor. The template, has already been acquired. **Project Details:** **Technology:** WordPress, WooCommerce, Elementor (template already purchased) **Theme:** Credit broking / credit counselling **Website Layout and Sub-pages:** 1. Home Page 2. Mission and Vision 3. Our Experts - Custom template for replication for experts 4. Cases from Our Clients 5. Projects - Custom post, one template for projects 6. Knowledge Base - Entry category template - Blog post template 7. Contact Us 8. Recommended

I am looking for a talented content producer to craft diverse content for Facebook and Instagram. You ideally have experience in generating text-based posts, image-based content, and video content with a focus to increase brand awareness, generate leads, and drive sales. Key requirements: - Expertise in content creation for Facebook and Instagram - Proven ability to create text, image, and video content - Able to produce creative content that boosts brand visibility, lead generation, and sales - Strong knowledge of social media marketing strategies.

We need a freelancer to... Wordpress: CSS fixes on woocommerce by plugin WORKS TO DO: - we are working with plugin, so you must know it or have experience with it; - improve with CSS = product listings and products, cart and checkout (will send screenshots); Total budget for this job is $ 30,00.- dollars, since it is just some CSS details. Please do not bid more than that amount. A plus can be paid if done fast and as indicated. Please only bid if you have at least more than 10 positive feedbacks, and will be available on IM during the project. Happy Bidding!!!

Please bid based on the actual price you believe it will cost, not just to get in our inbox. We are a hosting company looking to automate our services through our WordPress site. This project involves two main tasks: creating a custom WordPress hosting management plugin and integrating Snipepay as a payment gateway in WooCommerce. Our hosting company currently sets up client accounts manually through a control panel that supports API integration. The successful development of this project requires extensive knowledge of this API to enable full automation of the account setup, hosting package ordering, and management processes directly from our WordPress site. The developer will need to ensure seamless communication between our WordPress interface and the control panel's API, e...

I require a proficient, tech-savvy content writer to draft engaging content for my website. The main goal of the site is lead generation, so the content must be compelling and persuasive. Key Points: - The content should be informative, yet geared towards generating leads. - It's essential that you're able to write in a manner that appeals to a tech-savvy audience. - The ideal candidate should have experience creating content for lead generation. The project has a tight deadline, and I'm aiming to get it completed as soon as possible. The freelancer must be able to work efficiently but without sacrificing quality. Your ability to meet deadlines is critical.