Convert static dynamic php webproiecte

REUQUIRED PERSON TO BE BASED IN PHILIPPINES ONLY! Are you passionate about social media marketing and graphic design? Do you have experience in creating engaging content for e-commerce businesses? If so, we have the perfect opportunity for you!Our clothing e-commerce startup is looking for a dynamic and enthusiastic Assistant to join our team. As we continue to grow, we need someone who can help us elevate our online presence and drive sales through creative digital marketing strategies.**The ideal candidate will:**- Have a strong understanding of social media marketing platforms such as Facebook, Instagram, and TikTok- Be proficient in creating and managing paid advertising campaigns- Possess advanced skills in Photoshop and Illustrator for editing and creating visually appealing ...

I'm seeking an experienced developer to convert my existing Laravel website into a mobile app with a web view. Key Requirements: - Create a mobile app that mirrors the functionality of my current website - Integrate a web view that is compatible with both iOS and Android devices - The mobile app should have a responsive design that adapts well to different screen sizes - Ensure that the app is user-friendly and optimised for mobile use Note: - Please showcase your past work, especially in creating web views for existing websites. - Knowledge of Laravel is a plus, but not mandatory. The main goal of this project is to increase my website's accessibility by having a mobile app version. Please provide a portfolio of your past work, particularly in m...

My Client is looking for an experienced Full Stack PHP CI4 and Laravel developer to join our dynamic project team. Our project involves comprehensive backend development, efficient API integration, intricate database management, and crafting a frontend with a customizable layout that stands the test of user experience. **Key Responsibilities:** - **Backend Development:** Implement robust functional logic ensuring seamless data processing and workflows. - **API Integration:** Efficiently connect our platform with necessary external services and APIs for enhanced features. - **Database Management:** - **Data Migration:** Safely transition existing data resources to our new system without loss. - **Performance Optimization:** Continuously monitor and tweak the database p...

Data Part Create Database and Pages for Below Create Pages to Add these Date and Update Details, Hotel - Name, Star Category, Country, City, Address, Contact, Email Tour - Tour Name , Country, City, Address Country - Pre Defined Countries City - Select 'Country', Add City Name Client - Client Name, Address, Contact, Email, Country, City Vendors - VendorName, Address, Contact, Email, Country, City Bookings - Booking ID (Auto Assign), Traveller Name, No. of Pax, Start Date, End Date, Select 'Client', Currency, Amount, Due Date Bookings part For Each Booking we want to add component (Hotel, Tours and Misc Service is known as component), We want to select services to be added. Add Hotel - Select 'Hotel', Check-in Date, Check-out Date, No. of Rooms Add Tour - ...

Hello, I have a product catalogue with dynamic information contained on a server

Want to modify xtream ui panel based on username and password to active codes Will share vidéo to explain it : This is démo how it will be : admin admin

I need an experienced web developer specializing in Magento PHP to assist with an urgent project. The ideal candidate should be able to handle the following: - Work with Magento PHP: You must be proficient in Magento PHP development. Experience in customizing Magento-based websites and plugins is highly desirable. - Fast-paced: The project is time-sensitive and requires a quick turnaround. Therefore, you must be able to work efficiently and effectively under tight deadlines. - Detail-oriented: Attention to detail is key as the project involves the development of a user-friendly, high-quality web application. - Communication: Effective communication is crucial. You should be able to provide regular updates and be responsive to my queries. - Problem-solvin...

...protection. I'm focused on creating awareness about the importance of cow protection, which will be highlighted in an emotionally compelling storyline. It's about a 12-year old girl who embarks on a journey to rescue her beloved cows from cattle rustlers. I'm looking for a professional who can manage this crowdfunding campaign efficiently and effectively. Your task would consist of creating a dynamic campaign strategy, engaging with potential donors, and monitoring the campaign's progress. Ideal skills for the project: - Proven experience managing successful crowdfunding campaigns. - Excellent writing skills for persuasive appeals. - Understanding of filmmaking sector will be a bonus. - Demonstrable track record of meeting financial targets. Through this ...

**Overview:** We are seeking a dynamic and motivated Business Development Executive/Manager to join our team on a commission or freelance basis. The ideal candidate will have 2-3 years of experience in the software and marketing industry with a focus on, Social Media Handling, Ad Campaigns, ERP software, and website development. This role requires a strong ability to close deals and drive revenue growth. **Responsibilities:** - Identify and prospect potential clients in the target market segments. - Develop and maintain relationships with clients to understand their needs and objectives. - Present our software solutions and services to potential clients effectively. - Negotiate and close deals to meet sales targets and revenue goals. - Collaborate with the marketing team to...

I have 3 construction programs currently in Excel that I need to be converted into Microsoft Project. The programs are primarily focused on project scheduling and do not require resource management features. Key requirements: - Convert 3 construction programs from Excel to Microsoft Project - Create interactive Gantt charts with dependencies - No need for resource management features, just the scheduling aspect Ideal skills/experience for this project: - Proficiency in Microsoft Project - Experience in project scheduling and Gantt chart creation - Previous work in construction or similar industries would be beneficial Feel free to ask me if you need any further details.

I'm urgently seeking a skilled individual, experienced with React.js 16.8, to convert an HTML-coded color picker into React.js. The requirement is straightforward: convert the existing HTML code into React.js without any unnecessary additions. Key Requirements: - Expertise in React.js, specifically version 16.8 - Proven experience in HTML to React.js conversion - The final output needs to be desktop-compatible only Please note that specifics regarding the color picker functionality were not clarified. I'd appreciate it if you could keep the current color behavior intact during conversion. This is an urgent project, hence speed and accuracy are of the essence.

...specialized PHP obfuscator that can handle some key requirements. - Compatible with Various PHP Frameworks: The obfuscator should be able to work seamlessly with popular PHP frameworks like Laravel, CodeIgniter, and Symfony. This ensures it can be integrated easily into existing projects built on these frameworks (not obfuscating 1 by 1 every php file) - Advanced Obfuscation Techniques: I require the tool to support variable renaming. This feature is crucial for enhancing code security by making it harder for potential attackers to interpret the code's logic. - String Encoding: The obfuscator should encode only critical strings. By encoding these strings, the tool can add an extra layer of security to the application without impacting its functionalit...

...looking for an experienced Python developer to take on a complex web development project for me. The primary goal is to build a sophisticated web application with a focus on integrating social media APIs. Key Highlights: - Primary purpose: Web Development - Specific third-party integration: Social Media APIs Key Responsibilities: - Develop a high-quality, responsive web application - Integrate various social media APIs for seamless user experience Ideal Skills and Experience: - Proven track record in Python web development - Strong understanding of social media APIs - Experience in building complex and dynamic web applications - Ability to implement user-friendly interfaces - Understanding of security considerations in web devel...

I'm looking for a skilled online advertiser who can effectively leverage social media for my brand. The main goal of this campaign is to drive sales through generating orders. These orders should be processed through an online shopping cart. Key responsibilities: - Strategize and execute social media advertising campaigns to increase sales - Focus on generating order...Skills and experience: - Proven track record of successful social media advertising campaigns, particularly in the area of driving sales - Expertise in using social media platforms for advertising, particularly for e-commerce - Familiarity with setting up and managing online shopping carts Your approach to this project should be sales-driven with a strong emphasis on utilizing social media to convert leads into...

I'm looking for an expert in R programming to assist with data analysis and visualization. Your main tasks would include: - Employing R for data analysis. - Generating static reports and graphs from the data. A key part of this role will involve applying different data visualization techniques to ensure the data is communicated clearly and effectively. Skills and Experience: - Proficient in R programming. - Experienced in data analysis. - Skilled in static data visualization techniques. - Understanding of data communication principles. Please note, the complexity of the dataset is not yet determined, so adaptability and problem-solving skills are a big plus.

I'm on the lookout for a talented video editor who can create engaging and dynamic 1-3 minute mixed style videos for me. Key Project Details: - Video Length: 1-3 minutes or 30 sec to 60 sec - Video Style: Mixed (Animated and Live-action) Key Responsibilities: - Combining live-action and animated footage seamlessly to create engaging videos. - Adding appropriate background music and sound effects. - Ensuring the video flows smoothly and is visually appealing. - The video editor should coordinate with the team The ideal candidate for this role should have: - Proven experience in editing mixed style videos. - Strong creative and storytelling skills. - Proficiency with video editing software and animation tools. - The ability to work efficiently and meet deadlines. - Good comm...

I'm looking to deploy a robust visitor tracking system on my website which goes beyond the conventional approaches of merely tracking visitor data, and...Expertise in Visitor Data Collection: A good understanding of how to collect and analyze visitor data, particularly regarding behavior patterns, is a must. - Data Extraction: Experience in data extraction is crucial, especially in extracting specific details like contact information. The ultimate goal of this project is to better understand my website's visitors, and importantly, to be able to convert potential leads who might not be filling out forms. The freelancer who takes on this project should be willing to work closely with my team to ensure that the tracking system is accurately set up and delivering the desired ...

**Job Title: Business Development Executive/Manager (Commission-Based/Freelancer)** **Overview:** We are seeking a dynamic and motivated Business Development Executive/Manager to join our team on a commission or freelance basis. The ideal candidate will have 2-3 years of experience in the software industry, with a focus on ERP software, app development, and website development. This role requires a strong ability to close deals and drive revenue growth. **Responsibilities:** - Identify and prospect potential clients in the target market segments. - Develop and maintain relationships with clients to understand their needs and objectives. - Present our software solutions and services to potential clients effectively. - Negotiate and close deals to meet sales targets and revenue goal...

I'm searching for an experienced digital marketer to strategically drive targeted traffic and boost sales on my U.S-based online store, specializing in traditional...track record in digital marketing, particularly with e-commerce - Deep understanding of consumer behavior, specifically of the target age group - Proficiency in SEO, content marketing, and social media advertising - Experience with the smoking accessories market would be a significant plus The ultimate objective is to significantly increase our store’s visibility to our target audience, and convert that enhanced visibility into consistent sales. The ideal professional should have both a strategic mindset and data-oriented approach, with a knack for engaging this young target customer group. I am looking fo...

I need a website that supports both showcasing and selling of products, particularly focused on construction machinery. This website will primarily feature small machinery so experience with this type of product catalog is essential. Key Features: - E-Commerce functionality for online sales - Dynamic product showcase space Ideal Skills: - Experience creating e-commerce sites - Understanding of construction machinery industry - Proven ability to create engaging product showcases - Background in handling small machinery sales online Please ensure your bid includes a proposed project outline and examples of past work, particularly in e-commerce or product showcase sites. Thank you.

I'm looking for a skilled Prestashop developer to help me convert my existing website from HTTP to HTTPS. - You should be familiar with the Prestashop version 1.5.4.0 - You need to have solid experience in SSL certificate installation - It's essential that you can configure the website to redirect all HTTP traffic to HTTPS The project is relatively straightforward, but attention to detail and understanding of security implications are crucial. Please note that only some pages need to be secured using HTTPS; these include the login and registration pages, the checkout and payment pages, and the user profile and account settings pages. Your role will be to ensure a seamless transition from HTTP to HTTPS across these specified pages, without causing any disruptions to the ...

I'm looking for a skilled motion graphic designer to bring my existing logo to life. The animation style I'm envisioning is dynamic and energetic, aiming to capture attention and leave a lasting impression. Key Requirements: - Create a dynamic and energetic motion graphics video for my logo - Ensure compatibility for social media platforms, website header, and video introductions Ideal Skills and Experience: - Proven track record in creating engaging and visually appealing motion graphics - Strong understanding of logo animation and brand representation - Familiarity with social media platforms' video specifications - Ability to work under tight deadlines and deliver high-quality results as soon as possible. This project is time-sensitive, and I need someon...

...small reel created and sent to me prior to talking. I would like to see your capabilities. See attached images and dropbox link for video to use for creating the reel. I'm looking for a skilled individual who can transform our existing images, videos, and marketing materials into dynamic Instagram and Facebook reels. The key purpose of these reels is to heighten our brand awareness, so they need to pack a punch, and irresistibly draw viewers in. Understood, you'll be using a minimalistic style to keep the reels clean, straightforward yet eye-catching. I'll take the reins on the textual content, providing you with all the specific copy for each reel. Keeping the brand tone consistent

I'm looking for a skilled PHP developer to help me with my modern and sleek jewellery site. Key Requirements: - Product Catalog & Search: The website should have a robust catalog for displaying all our jewellery items. Customers should be able to search for items based on various filters such as price, category, and more. - Shopping Cart & Checkout: A seamless shopping experience is crucial. The shopping cart should be user-friendly and the checkout process should be simple and secure. - User Registration & Login: To enhance user experience, the site should allow users to create accounts, log in, and manage their profiles. This is essential for tracking orders, providing personalized recommendations, and more. Ideal Skills & Experience: - Proficiency in PH...

I'm in need of a skilled individual who can take four of my Word documents and convert them into high-quality JPEG files, suitable for upload onto Etsy. The documents include both text and complex graphics. Therefore, the ideal candidate should be experienced in dealing with varying levels of graphic complexity. Additionally, the converted JPEGs should follow a portrait aspect ratio of 9:16. Expertise in graphic design and file conversion are highly valued for this task, as the quality of the JPEGs is paramount to meet Etsy's standards.

I'm currently seeking a skilled web graphic designer with a knack for creating bold and vibrant images. The project will involve designing various images and banners for my website. Total 30 images our website link: Reference Link: we need unisex and unique images for our website Images should be mobile, desktop compatible, and friendly First, can you share your previous works so I can check it? Desired skills and experience: - Strong graphic design skills - Proficiency in Adobe Photoshop, Illustrator or similar software - Ability to create dynamic and bold visuals - Proven track record in web graphics design Your primary responsibility will be to: - Design eye-catching

Join our team as a Python Selenium Web Scraper responsible for developing scraping scripts using Python and Selenium. You'll gather data from diverse websites, utilizing your expertise in web technologies, HTML, CSS, and JavaScript. Key responsibilities include analyzing website structures, extracting and cleaning data, and collaborating with team members to integrate data into existing systems. Ideal candidates possess proficiency in Python, experience with Selenium, and a strong understanding of web technologies. This role offers competitive compensation, flexible work hours, health benefits, and opportunities for career growth in a dynamic, collaborative environment

I need assistance from a skilled professional who can efficiently convert a DXF/DWG 3D object to STP/STEP format. The primary intent behind this conversion is to perform Finite Element Analysis (FEA). Essential Requirements: - Your work must be compatible with SolidWorks. - The detail level in the converted model should only be basic. Ideal Skills and Experience: - Proficiency in DXF/DWG and STP/STEP formats - Experienced in 3D object conversion for FEA - Familiarity with SolidWorks software You are expected to make the model ready without any issues hindering the analysis process. Your ability to convert 3D objects quickly is highly valued in this task.

...small reel created and sent to me prior to talking. I would like to see your capabilities. See attached images and dropbox link for video to use for creating the reel. I'm looking for a skilled individual who can transform our existing images, videos, and marketing materials into dynamic Instagram and Facebook reels. The key purpose of these reels is to heighten our brand awareness, so they need to pack a punch, and irresistibly draw viewers in. Understood, you'll be using a minimalistic style to keep the reels clean, straightforward yet eye-catching. I'll take the reins on the textual content, providing you with all the specific copy for each reel. Keeping the brand tone consistent

I'm looking for a skilled graphic designer to create a unique, dynamic logo for my upcoming automobile brand, BORCELLE CAR SERVICE. The deadline for this project is the 19th of April. My budget is up to $55. Even though I don't have preferences for colors or symbols to be used in the logo, I expect the designer to bring creativity and innovation to the table. Experience in logo designing, especially for automotive or similar industries, will be appreciated. A good sense of color combinations and an understanding of branding impact are essential. Your portfolio will be considered among the major deciding factors. Please bid only if you can guarantee the delivery by the specified deadline.

, want to customize this by removing features and adding other features. bid only if you can do it

As an emerging business offering professional services to B2C customers, I'm in need of a dynamic UK-based professional who can guide us on our marketing and sales strategies. Responsibilities: - Formulate innovative marketing and sales strategies to boost customer engagement - Conduct market research and analysis to identify customer trends and preferences Skills and Experiences: - Proven experience in B2C business development within the UK market - Strong understanding and experience with marketing strategy planning - Extensive knowledge in market research and analysis - Proven networking and partnership development skills.

In need of a talented translator to convert 500-1000 words of written English content into German. The perfect candidate has excellent reading comprehension in English, coupled with superb writing skills in German. Strong attention-to-detail and familiarity with cultural variations will be important in translating the subtle nuances of the text. Skills & Experience: * Native or near-native fluency in German * Proficient reading skills in English * Prior experience with translation * Eye for detail and context sensitivity * Quick turnaround time

...professionals in the age range of 25-40. Key details of the project are as follows: - Social Media Platforms: The campaign will be focused on Facebook, Instagram and Tiktok. I'm looking for a strategy that utilizes the strengths of each platform in a harmonious way. - Campaign Goal: The primary objective of this campaign is to drive traffic to our website. I need a strategy that can effectively convert social media engagement into clicks on our site. Ideal candidate for this project should have: - Proven experience in social media marketing, particularly in driving website traffic. - Familiarity with Facebook, Instagram and Tiktok's advertising and organic reach capabilities. - Understanding of the target audience and how to tailor content to engage professionals in t...

I'm looking for an expert in R programming to assist with data analysis and visualization. Your main tasks would include: - Employing R for data analysis. - Generating static reports and graphs from the data. A key part of this role will involve applying different data visualization techniques to ensure the data is communicated clearly and effectively. Skills and Experience: - Proficient in R programming. - Experienced in data analysis. - Skilled in static data visualization techniques. - Understanding of data communication principles. Please note, the complexity of the dataset is not yet determined, so adaptability and problem-solving skills are a big plus.

I'm looking for an expert in R programming to assist with data analysis and visualization. Your main tasks would include: - Employing R for data analysis. - Generating static reports and graphs from the data. A key part of this role will involve applying different data visualization techniques to ensure the data is communicated clearly and effectively. Skills and Experience: - Proficient in R programming. - Experienced in data analysis. - Skilled in static data visualization techniques. - Understanding of data communication principles. Please note, the complexity of the dataset is not yet determined, so adaptability and problem-solving skills are a big plus.

In search of a highly creative and talented graphic designer for an upcoming project. The scope of the work primarily entails the following: - Conceptualization and creation of various design elements. The specific scope will be discussed further once the project kicks off. - Delivering quality work within a month, demonstrating ability to manage time effectively Ideal Skills and Experience: • Proficiency in Adobe Creative Suite • Strong creative and conceptualization skills • Ability to deliver work on time • Good communication skills • Prior experience in a similar role will be highly appreciated.

I have a set of scanned Hindi documents that need to be transcribed into Microsoft Word for further processing. Key Requirements: - Digitalization: The main purpose of this task is to convert the scanned copies into a digital format. - Basic Formatting: The text should be typed with basic formatting (e.g. bold, italic, etc.) but does not need to exactly match the scanned copies. Ideal Freelancer: - Proficient in Hindi: The freelancer should have a strong command of the Hindi language to accurately transcribe the content. - Experienced in Data Entry: This project requires good data entry skills to ensure accurate and efficient transcription. - Proficient in Microsoft Word: Prior experience with transcribing documents in Microsoft Word is preferred. 3 books in Hindi scanned copies...

Job Description: We are seeking a dynamic and motivated freelancer based in Germany to join our team as a Business Development Representative. In this role, you will be responsible for reaching out to potential clients, introducing our company and products, and scheduling physical meetings to further discuss business opportunities. This position offers flexibility and the opportunity to work remotely while contributing to the growth of our business. Responsibilities: - -Receive a list of target companies and research key contacts within these organizations. -Reach out to decision-makers via email, phone calls, and other communication channels to introduce our company and products. -Effectively communicate the value proposition of our products and services to potential clients. -Nu...

I'm looking for a highly skilled React expert to convert our current project's design from CSS to React. Our project's API is already prepared, so the job will include connecting the API to the newly designed front-end. Key Requirements: - Converting entire project design from CSS to React - Implementing the project's API - Using Material-UI in design Ideal Skills & Expertise: - Expert level React skills - Proficient in Material-UI - Experience in API integration

I have a PHP website that needs immediate attention due to some technical issues. Its a codeigniter project It displays corectly on some laptops but mostly not correctly on most devices Should be some css bug i think

As a agency, I'm in need of a professional with versatile skills in Facebook Ads and Website Development. To help my clients to reach new heights for their busines Facebook Ads: - Ad Campaign Setup: You'll launch a campaign that can convert visitors into customers. - Ad Targeting & Audience Research: Dive deep into our target audience, understand their behavior, and identify their needs. - Ad Creative & Copywriting: Develop engaging ad creatives and compelling copy to connect with our target audience. Website Development: - E-commerce Integration: Set up a smooth-running e-commerce platform on our website to facilitate transactions. - Content Management System : Create a CMS for easy publication and update of content. - Interactive Contact Form: Incorporate a c...

...projects is preferred. Ability to work independently and meet project deadlines. Excellent communication skills and a collaborative mindset. A portfolio showcasing previous 3D rendering work, with an emphasis on product visualization, is required. Benefits: Flexible work hours and remote work options. Competitive compensation based on experience and expertise. Opportunity to collaborate with a dynamic team and contribute to the success of an innovative product. Room for growth and development within the company. How to Apply: If you're ready to elevate our caffeinated gum product through stunning 3D renders, please submit your resume, portfolio, and any relevant work samples to [email address]. Be sure to include a brief cover letter outlining your experience and why you&#...

...force behind my website's renewal, I’m seeking a Php expert with a deep understanding of websocket for real-time dashboard creation. The scope of the project involves: 1. **Feature Addition and Design Update:** - A revitalised layout and performance boost to my existing website. - My vision includes intuitive navigation and optimised load times. 2. **User Profile Creation:** - The key feature to be added is the dynamic creation of user profiles. - A perfect candidate should have experience in delivering similar functionalities. 3. **Profile Functionality:** - Attributes include personalised content delivery and upload/share options. - The objective is to offer an interactive user experience. Your solid background in PHP and webso...

I'm in need of a PHP expert who can provide assistance in bug fixing, database integration, and custom PHP coding as part of an ongoing project to enhance my existing Laravel-based website. Key Responsibilities: - Fixing bugs: You'll be responsible for identifying and resolving any technical issues that may arise within the website. - Database integration: You will be required to integrate new data sources into the Laravel database, ensuring seamless connectivity. - Custom PHP coding: I need a skilled PHP developer who can create and implement custom code to add new functionalities to the website. Ideal Candidate: - Proficient in PHP: You should have a strong command over PHP, specifically in Laravel. - Problem Solver: You must be able...

I'm in need of a 30-second animation video. The aim of the project is to create a promotional animated video for a feminine hygiene brand, targeting young adults. Key requirements: - Animation Length: The video should be kept to a maximum of 30 seconds, making it concise and engaging. - Animation Style: The ideal animation style for this project is 3D, to give the video a modern and dynamic feel. - Target Audience: The video should be appealing and relatable to young adults, keeping in mind their preferences and characteristics. Ideal skills and experience for this job include: - Proven experience in creating 3D animation videos, ideally within the advertising or promotional video sector. - Understanding of target audience preferences, particularly young adults. - Ability to ...

Looking for the Best Google PPC Expert! Must have 10 years experience or more! Must run You Tube Ads as part of a dynamic worlds most amazing puppy store.

I'm looking for a meticulous individual with expertise in web development and an interest in writing to superbly showcase my portfolio. * Core Skills: * Sensitivity towards both short and long-form written content. You should have a good eye for design, attention to detail and be able to meticulously highlight the unique features of my work. Your portfolio or samples of past work similarly done will be appreciated. Let me know your innovative ideas on how to effectively highlight these skills in my portfolio.

I need a professional web designer to finalize my website built on Wordpress. This is a sports equipment and merchandise brand e-commerce site. The project will incorporate social media integration, updating the Shopify element, and setting up a “Court Booking/Calendar Management” page labeled as "Coming Soon". Key elements include creating and optimizing the Home page, Shop page, About Us page, and an additional Team page. The design element should be bold and colorful, reflecting the dynamic nature of our sports equipment brand. A keen eye for aesthetic and strong grasp of Shopify/Wix integration is crucial. Ideal Skills: - Expertise in Wordpress and Shopify - Experience creating dynamic, visually appealing sites - Proficient in social media ...

I have an informational website that urgently needs speed optimization. The goal is to remove unnecessary code and CSS, convert the header and footer to PHP and fasten the download speed. Key focal points: - Prioritize the home page, product/service pages, and the contact page for speed enhancement. - Be mindful to sustain the overall HTML structure without specific design alterations or functionality losses. Ideal skills for the job: - Proven experience with HTML, CSS, PHP, and website speed optimization. - Detail-oriented with a strong understanding of download speed issues and solutions. - Previous experience working on informational websites would be a plus. Please bid if you can deliver a quicker, smoother website while retaining its informational essence.